At this multiple-day event attended by hundreds of people, I could observe how the organization promoted the use of social media, primarily Twitter, and the response it got. I could also read the individual tweets and see what elements other people chose to highlight about an experience I was sharing.
Based on both observation and presentations I heard, here are a few thoughts I came away with:
- There will be some trial and error in building a platform.
- Platform building also will take time, and therefore, patience.
- You can tell a story even if you only use 144 characters.
- An important part of a platform is helping others.
Follow me on Twitter or subcribe to free email updates of this blog by clicking the link at the top right.